Kaya shares surge 10% after it announces collaboration with Marico
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Shares of Kaya jumped 10% to a high of Rs 501.45 on BSE after the company announced its collaboration with FMCG major Marico to scale up its play in advanced science backed personal care.“Marico Limited, one of India’s leading FMCG companies, and Kaya Limited, a renowned dermatological solutions provider, today announced that they will collaborate, with Marico exclusively handling sales and marketing of Kaya’s range of 75+ efficacious science-based personal care products outside of Kaya’s clinics,” said the company in a filing to the stock exchanges. This collaboration is aimed at leveraging the established expertise and capabilities of both companies and unlocking the untapped growth potential of the brand by enhancing its presence and accessibility across markets and channels. “We are very excited to collaborate with Marico, which will help us enhance our visibility and reach through their already established distribution and marketing ...