Kaya shares surge 10% after it announces collaboration with Marico

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Shares of Kaya jumped 10% to a high of Rs 501.45 on BSE after the company announced its collaboration with FMCG major Marico to scale up its play in advanced science backed personal care.“Marico Limited, one of India’s leading FMCG companies, and Kaya Limited, a renowned dermatological solutions provider, today announced that they will collaborate, with Marico exclusively handling sales and marketing of Kaya’s range of 75+ efficacious science-based personal care products outside of Kaya’s clinics,” said the company in a filing to the stock exchanges.

This collaboration is aimed at leveraging the established expertise and capabilities of both companies and unlocking the untapped growth potential of the brand by enhancing its presence and accessibility across markets and channels.

“We are very excited to collaborate with Marico, which will help us enhance our visibility and reach through their already established distribution and marketing networks. Kaya’s 75+ efficacious products will reach wider geographies and acquire more shelf space, ultimately boosting brand visibility and recall, and establishing long-term engagement with consumers," said Rajiv Suri, Global CEO of Kaya.

Also read: 3M India shares to trade ex-dividend on Friday, last chance to buy for Rs 685-dividend eligibility


Commenting on the collaboration, Saugata Gupta, MD & CEO of Marico said, “Science and efficacy-based skin care has revolutionised premium personal care both in India and globally, and has also been the missing piece within Marico’s Premium Personal Care play. We believe that with the potent combination of a brand of Kaya’s stature and Marico’s organized channel reach and digital marketing capabilities, the opportunity to scale up the products business can be another growth driver for us over the next few years.”

This collaboration underscores the commitment of both Marico and Kaya to deliver high quality innovative products to consumers, ensuring highest standards of efficacy and

customer satisfaction.

Meanwhile shares of Marico were trading flat at Rs 608.15 around 9:50 am on BSE.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of Economic Times)

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