Hyperlocal deliveries fuel 300% stock rise for Shopee owner
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In the battle royale of global e-commerce, the names are familiar and formidable: Amazon. TikTok Shop. Shein. Temu. But in Southeast Asia, home to 675 million people and a $160 billion online shopping market, the reigning monarch is an app the color of a traffic cone. It's called Shopee. And it's thriving. Owned by Singapore-based Sea Ltd., Shopee has pulled off one of the more improbable corporate comebacks in recent memory, sending its stock soaring more than 300% since the start of 2024. A key secret weapon is a little known logistics operation powered by an army of homemakers, students and retirees. And the help of some very large Ikea bags. That operation is SPX Express, a homegrown in-house delivery network that Sea spent years building in the shadows. While rivals like Amazon.com Inc. plastered ads across the city for Black Friday and TikTok Shop flooded feeds with flash sales, Shopee was busy rewiring the infrastructure of...