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M&M shares rally 4% after Mahindra launches new SUV to fight Tata Nexon

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[hfe_template id='11223'] [ad_1] Shares of Mahindra & Mahindra jumped over 4% on Tuesday to hit a fresh record high of Rs 2,152.15 after the company launched a compact SUV named XUV 3XO in competition with its peers like Tata Nexon, Hyundai Venue and Maruti Suzuki Brezza. The price of the SUV starts from Rs 7.49 lakh. Appealing to multiple segments, XUV 3XO aims to transcend the expectations of the new-age SUV buyers. Each variant is tailored to meet the specific needs and preferences of its respective segment. The vehicle has a first-in-segment skyroof, dual-zone climate control, 65 W USB-C charging, electronic parking brake with auto hold, 3 smart steering modes, and level 2 ADAS. “With the launch of the XUV 3XO, starting at an attractive price of ₹ 7.49 Lakh, Mahindra is redefining what an SUV can be. Engineered to deliver 'Everything you want & more,' the XUV 3XO is designed to cater to a broad spectrum of customers. From those upgrading from a hatchb...