Wait for FirstCry to make profits first
[hfe_template id='11223']
[ad_1]
ET Intelligence Group: Pune-headquartered Brainbees Solutions is a unicorn startup that runs India's largest multi-channel retailing platform, FirstCry, as a one-stop solution for mothers, babies and kids for shopping, content, community engagement and education (pre-schools). The company is launching a ₹4,193 crore initial public offering (IPO), which includes a fresh issue of ₹1,666 crore and the rest being an offer for sale. While the company does not have an identifiable promoter, several institutional investors such as M&M, TPG Growth, Premji Invest and Softbank are divesting their stake. The issue represents 17.4% of the post-listing shareholding of the company. The proceeds from the fresh issue will be used to set up new, modern stores for its brands and warehouses. Business Founded in 2010, Brainbees operates three major business segments. The India business, with online platform as well as offline stores, account for abou...