GST 2.0 to enhance persistency in life insurance plans; HDFC Life, Niva Bupa top buys: Siddhartha Khemka
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The insurance industry is set to benefit meaningfully from the GST Council’s recent decision to exempt retail health and life insurance from the 18% tax previously applicable. Effective September 22, the move is expected to lower policy premiums, improve affordability, and accelerate penetration in a market where protection and health coverage remain significantly underpenetrated. For consumers, the relief is immediate. A policy with a base premium of ₹100, which earlier cost ₹118 under the old regime, would now be priced closer to ₹104–105, even after insurers factor in the loss of input tax credit (ITC). This translates into notable savings for customers and could spur demand across health and protection categories. Insurers may also recalibrate commission structures to offset ITC losses, thereby streamlining costs while continuing to pass on benefits. The exemption is also likely to enhance persistency in life insurance and improve ret...