Swipe, Meme, Invest: Is Gen Z learning or just playing?
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As someone who has spent decades in the markets, through bull runs, corrections, crashes, and countless lessons, I’ve seen firsthand how financial education can transform lives. But I’ve also seen how traditional ways of teaching money just don’t resonate with the next generation. India’s Gen Z, the digital natives who make up over 27% of the population, don't learn the way we did. Raised on rapid-fire content, dopamine hits from notifications, and algorithm-curated feeds, their learning style is visual, interactive, and emotionally driven. Traditional approaches to financial education like the text-heavy courses, jargon-filled manuals, and static advice—simply don’t stick with them. And if we don’t evolve our methods, we risk raising a generation that’s hyperconnected but financially underprepared. Enter gamification and meme culture: not as gimmicks, but as powerful gateways to financial literacy for a new era. New Language, Old Sub...