SEBI mandates advertiser verification on social media to curb investment frauds
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Market regulator Securities and Exchange Board of India (Sebi) on Friday directed all Sebi registered intermediaries uploading or publishing advertisements on social media platforms (SMPs) like Google and Meta, to register on these platforms using their email ids and mobile numbers as registered on SEBI SI Portal. These social media platform providers will then carry out advertiser verification of Sebi registered intermediaries after which the intermediaries will be permitted to upload or publish advertisements on these platforms. All Sebi registered intermediaries who want to upload/publish advertisements on these platforms will have to update their contact details in the intermediary database on the SEBI SI Portal by April 30, 2025, a media release published by the regulator said. The market regulator in an advisory to investors said that it has noticed a rapid increase in frauds related to securities market on various social media plat...