Only 9.5% of Indian households invest despite 63% market awareness: Sebi survey
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Sebi, in collaboration with the Association of Mutual Funds in India (AMFI) and key Market Infrastructure Institutions such as NSE, BSE, NSDL, and CDSL, has released the findings of the Investor Survey 2025, highlighting a significant participation gap in India’s investment landscape. Although 63% of Indian households, around 213 million, are aware of at least one securities market product, only 9.5%, or roughly 32.1 million households, actively participate in the markets. The nationwide study, conducted by Kantar, surveyed over 90,000 households across 400 cities and 1,000 villages, making it one of the largest surveys of its kind. It captured insights from investors, non-investors, intenders, lapsers, and intermediaries to provide a comprehensive picture of the investment ecosystem. Urban participation rates were significantly higher at 15%, compared with just 6% in rural areas. Delhi and Gujarat recorded the highest engagement levels a...